About Us

Where memories become jewellery, and jewellery becomes connection.

Ilira was born from our lifelong love of jewellery and the moments created around it. Some of our fondest memories are the quiet ones trying on jewellery together, laughing, sharing stories, and discovering how certain pieces slowly become part of everyday life. Those moments became the blueprint for Ilira.

Founded by mother and daughter, Eriona and Rumejsa, Ilira was created with the belief that jewellery is more than something you wear; it’s something you live in.

Every Ilira piece is designed to stay with you: through job interviews, dinners with friends, and even the heartbreaks that become catalysts for meeting the best version of yourself. Our jewellery is meant to hold onto the memories that matter most; the ones that shape you, ground you, and quietly remind you who you are.

Why Ilira

Jewellery is meant to live on you, not sit forgotten in a jewellery organiser. That’s why, as a mother-daughter team, we work with trusted, high-quality suppliers and personally design and customise each piece using 14-karat gold-filled materials chosen for lasting durability, beauty, and everyday wear. Our pieces are made for real life; including daily activities like showering and swimming, and with normal use and care, are designed to last 3–5 years while maintaining their beauty.

Ilira means grace and freedom; a name we chose to reflect what we believe jewellery should feel like. Rooted in Albanian heritage, these values quietly shape everything we create, from the language we use to the symbols we return to, and the way each piece is designed to be worn, lived in, and loved.

We can’t wait to see Ilira pieces live with you; gathering memories, marking moments, and becoming part of your everyday story.

With love,
Rumejsa & Eriona